Social media trends for e-commerce in 2024 The year 2023 has probably made a very strong mark on what the future of social media marketing will look like. Artificial intelligence, the transformation of Twitter into X, the emergence of Threads or the ever-growing popularity of social platforms based on short video forms such as YouTube or TikTok.

What is a marketing plan? Just like a car won't run without fuel, a company won't achieve its goals without proper marketing. That's why it pays to have a concrete strategy of action, which is a marketing plan - but the theory itself is not everything. A marketing plan, what exactly is it? A marketing plan is a document that contains a company'

What were the initial motivations for using AI at GetResponse? The GetResponse platform has been in the market for over 25 years. We have been implementing innovative solutions in online marketing since the early days, so using artificial intelligence in communication was a natural choice. One of the first AI-based solutions implemented at GetResp

What is page speed? It's worth starting to think about how page loads affect sales and conversions by explaining the concept itself. What is the page speed? This is a factor that determines the loading time of a web page. This is usually the time measured from the moment the website address is entered until it is fully loaded. This time can als

What is consent mode? Thanks to Consent Management, Google obtains information about user-selected preferences regarding consent to the processing of data contained in a banner containing a request for consent to the use of cookies and dynamically adjusts the functioning of Analytics, Google Ads and third-party brands that create or read cookies.