The year 2023 has probably made a very strong mark on what the future of social media marketing will look like. Artificial intelligence, the transformation of Twitter into X, the emergence of Threads or the ever-growing popularity of social platforms based on short video forms such as YouTube or TikTok.
All of this will have a huge impact on social media trends in 2024, and thus on social media marketing as a whole - what to watch out for in 2024?
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Build commitment precisely, not en masse
In recent years, a significant change has been observed in how individual groups of social network users use them. For example, Pinterest, somewhat forgotten by marketers, can complement social network strategies for e-commerce in an interesting way this year.
More than 40% of Pinterest users are Gen Z. In addition, the platform also allows you to create stores and provide e-commerce companies with additional reach and customers. So if Zetki is your target audience, it's worth getting your products featured on Pinterest.
In addition, it is worth developing those areas of the Internet that are still neglected by marketers. An example would be YouTube Shorts , which are still somewhat overshadowed by Instagram Reels and TikTok. Precise activity on social networks and finding the places where the recipients of your niche are located makes much more sense today than mass activities.
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Bet on SEO on social networks
Everything changes. Some generations pass away and are replaced by new ones with their own customs and ideas to shape the reality around them. It is similar with social networks.
Social media trends for e-commerce clearly show that younger Internet users are increasingly using social networks as search engines. They are looking for answers to their burning questions.
That's why it's worth taking the time to ensure that the content your company produces is well optimized for what users are actually looking for. Try to provide specific, factual answers to their questions. Today, SEO is not only the domain of search engines, but also of social networks – especially TikTok.
Changes, changes, changes - constant changes everywhere
The year 2023 showed that nothing is given once and for all on social networks. A prime example of this is Twitter, which its new owner - Elon Musk, renamed X. The drastic changes introduced on this site by the new owner will discourage some users, while others will attract them to the new version of this well-known platform.
The development of AI will certainly affect changes in algorithms and legislation will affect changes in the settings of advertising systems available on social media platforms etc.
While social media is and will remain a great way to reach your potential customers in 2024, the whirlwind of change may continue to swirl. So focus on flexibility when creating your marketing strategy.
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